Distribution companies are some of the oldest companies that have walked the face of the earth, heralding back to the times when goods were taken from one part of the kingdom to another, and across vast continents.
The new age of distribution franchise still has its links to its predecessors but with technology coming into the mix, it has taken the industry to a whole new direction- welcome, online distribution business.
To understand what you need to keep in mind when starting an online distribution business, understand what distribution is.
Who Do You Call A Distributor?
Distributors are nothing more than operators who serve as the route to move products from the manufacturer to the market, from the manufacturers to the retailers which in turn sell it to the end-user/customers. Some of the well established distribution companies bear names like Walmart, Unilever, Nestle to just name a few. If done right, there is plenty of riches to be gained.
Once the distribution business pushes on, it will work for you 24X7, every day of the year. But the key here is to get a hang of it.
Tips For When You Start Your Distribution Business
- Choose A Product Or Service You Understand
Find a product that is unique, reliable and credible. Rather than going for distributing an obscure service/ product, go for something that you are familiar with. Even if you don’t have a clue, read and research about it. You will be able to better serve your cause if you know about what it is that you are distributing from point A to B.
- Don’t Cheapen Out On Marketing
Don’t disregard the essential skill of selling to retailers and customers. Keep aside a marketing budget to reach out and find potential buyers for your goods. Everything from SEO and Search engine marketing to paid-marketing on Facebook and Content marketing via your own blog or backlinks from other blogging sites- Everything is fair game.
Don’t stick to just the digital marketing route; there is plenty of word of mouth that helps news about you get around faster locally. Plus, the best salesperson for you is your self- Learn the skill to sell yourself, and the rest will take care of itself.
- Keep Learning: Research And Analyse
The act of competitive research and analysing how to improve your game, is a constant process. The minute you slacken, competitors will smell blood on you and go in for the kill, that is, take away your prized customers right from under your nose.