Distribution channels are the most important aspect of the marketing strategies involved in a product or service. They will help the business to reach their customers more effectively and maximize revenue and improve brand reputation. A distribution channel or marketing channel is the path taken by a business for delivering its products and services to […]
The way people shop has tremendously changed over a few years. Now a lot of people use online stores for purchasing different products and services. People prefer to purchase from the comfort of their homes rather than wandering around different shopping malls and supermarkets. Therefore, it is important for you to utilize the potential of […]
The success of any product distribution franchise is very much dependent on the distribution strategy and this can break or make the success of a product. In most cases, it is the difference between having a large distribution center or smaller regional distribution centers. This mostly depends on the efficiency of logistics which is the […]
Product distribution refers to the chain of processes involved in dispersing a product through the market to make it available for purchase. Transportation, packaging, delivery; several processes are crucial in a product distribution strategy. If that is how distribution is defined, then how would you describe a distributor? They are someone who comes in between […]
Distribution channels are one of the crucial working parts of any business network- much like the arteries and the veins of the body supplying blood and nutrients. A flawed distribution channel can present you with challenges that will eat into your business and eventually bring it to its knees. As the name suggests, it is […]